What can managers expect to learn from Facebook's feeds fiasco?
A) Users are always reluctant to adopt newer technologies.
B) When new features are offered, they should be offered as "opt-out" rather than "opt-in."
C) Firms should engage users on new initiatives and take steps to protect user privacy.
D) Users generally get used to the idea of a new technology only if they are given adequate time.
E) Firms should refrain from claiming ownership of user data without their consent.

Question

Quizplus · Accepted Answer

Facebook's feeds fiasco highlights the importance of engaging users on new initiatives and taking steps to protect user privacy. Managers can learn that firms need to consider the impact of changes on users and communicate these changes clearly to prevent trust erosion.

Answer: E 
 Facebook's feeds fiasco also raises the concern of who owns user data. Managers can learn that firms should refrain from claiming ownership of user data without their consent, and instead prioritize transparency with their users on this matter.

What Can Managers Expect to Learn from Facebook's Feeds Fiasco