The process of tracking and responding to online mentions of a product, organization, or individual is known as:
A) astroturfing.
B) public relations marketing.
C) public profile doctoring.
D) online reputation management.
E) image maintenance service.

Question

Quizplus · Accepted Answer

Online reputation management involves monitoring and managing the online presence of an individual, organization, or product. This includes tracking online mentions and responding to any negative comments or reviews in order to maintain or improve the individual or organization's reputation. Astroturfing refers to the practice of creating a false or misleading impression of grassroots support for a product or organization, while public relations marketing and public profile doctoring are not precise descriptions of this process. Image maintenance service is not a commonly used term for this process.

The Process of Tracking and Responding to Online Mentions of a Product