Which of the following terms is used as an alternative to switching costs?
A) Lock-in
B) Complementary benefits
C) Exchange benefits
D) Straddling costs
E) Network impedance

Question

Quizplus · Accepted Answer

Lock-in is often used interchangeably with switching costs, as it describes a situation where a customer is dependent on a vendor for products or services, making it difficult or costly to switch to another vendor.

Which of the Following Terms Is Used as an Alternative