_____ is a term used by the trade press and consultants to refer to customers who are tightly anchored to a firm.
A) Butterflies
B) Parasites
C) Sticklers
D) Barnacles
E) Anemones

Question

Quizplus · Accepted Answer

The term used by the trade press and consultants to refer to customers who are tightly anchored to a firm is "barnacles". The term "butterflies" refers to customers who are not loyal and quickly move on to another company. "Parasites" is a negative term used to refer to customers who only take advantage of a company's services without giving anything in return. "Sticklers" and "anemones" are not commonly used terms in the context of customer loyalty.

_____ Is a Term Used by the Trade Press and Consultants