eBay auctions more books over its portal than any of its rivals. Similarly, Second Life has more virtual storefronts than its rivals. This is because:
A) their offerings are associated with high total costs of ownership.
B) they offer greater market reach and benefits to customers.
C) their respective markets are marked by intense competition between rivals.
D) they have subsidized the initial adoption of their offerings to lure more customers.
E) they enjoy a greater price advantage over their rivals and can leverage this to increase profitability.

Question

Quizplus · Accepted Answer

eBay and Second Life offer greater market reach and benefits to customers by having more books and virtual storefronts respectively. This attracts more customers to their platforms and ultimately drives higher revenue.

EBay Auctions More Books Over Its Portal Than Any of Its