Apple is known around the world as a major PC manufacturer and maker of digital music players (iPods). With the introduction of the iTunes effort, Apple now boasts a 75 percent share in digital music sales, in direct competition with the four major record labels in the music industry. This has been possible due to the _____ of Apple's hardware business and the digital music market.
A) straddling
B) convergence
C) diversification
D) customization
E) monopoly

Question

Quizplus · Accepted Answer

Convergence refers to the blending of technologies, in this case Apple's hardware business and the digital music market, which has allowed them to dominate the digital music sales industry.

Apple Is Known Around the World as a Major PC