_____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.
A) Acquisition
B) Greenfield investment
C) Envelopment
D) Market leapfrogging
E) Monopolization

Question

Quizplus · Accepted Answer

Envelopment occurs when a company tries to enter a new market by integrating it into its existing products or services, essentially making the new market a feature or component of its primary offerings.

_____ Is Said to Occur When One Market Attempts to Conquer