Large firms often find new markets attractive, but might not have products ready for delivery. What strategy do such firms use to get potential adopters to delay their purchasing decisions?
A) Preannounce forthcoming efforts
B) Make their new products compatible with the leading standard
C) Spread costs across increasing units of production or in serving multiple customers
D) Give away products for half of a two-sided market to seed the market
E) Leverage customers of their other products to promote a new product

Question

Quizplus · Accepted Answer

Preannouncing forthcoming products is a strategy used by large firms to encourage potential adopters to wait for their products, rather than purchasing from competitors. This can create anticipation and delay purchasing decisions.

Large Firms Often Find New Markets Attractive, but Might Not