An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
A) the market for online streaming was nascent and unprofitable.
B) firms such as Apple and Amazon offered third-party set top boxes to stream Netflix movies.
C) of the commoditization of Blu-ray players, which rendered set top boxes obsolete.
D) of the brutally competitive nature of the consumer electronics business.
E) the firm was apprehensive about investing in the hardware business when it was losing revenue during the economic recession.

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The Answer of An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
A) the market for online streaming was nascent and unprofitable.
B) firms such as Apple and Amazon offered third-party set top boxes to stream Netflix movies.
C) of the commoditization of Blu-ray players, which rendered set top boxes obsolete.
D) of the brutally competitive nature of the consumer electronics business.
E) the firm was apprehensive about investing in the hardware business when it was losing revenue during the economic recession.

An Internal Team at Netflix Developed a Prototype Set Top