A strong brand can be an exceptionally powerful resource for competitive advantage by proxying _____ and inspiring _____.
A) strategy; innovation
B) quantity; performance
C) marketing; respect
D) quality; trust
E) investment; profits

Question

Quizplus · Accepted Answer

A strong brand can proxy quality, meaning that consumers associate the brand with high quality products or services. This can give the company a competitive advantage. A strong brand can also inspire trust in consumers, which can lead to loyal customers and repeat business.

A Strong Brand Can Be an Exceptionally Powerful Resource for Competitive