Leveraging consumers to promote a product or service is known as _____.
A) straddling
B) affiliating
C) long tailing
D) crowdsourcing
E) viral marketing

Question

Quizplus · Accepted Answer

Viral marketing involves leveraging consumers to promote a product or service, often through social media or other digital channels, by encouraging them to share the information with their networks, thus spreading the message widely and quickly.

Leveraging Consumers to Promote a Product or Service Is Known