The ability to track customers, analyze campaign results, and modify tactics are the distinct advantages offered by _____ to the field of marketing.
A) the Web
B) print media
C) television
D) radio
E) outdoor advertising

Question

Quizplus · Accepted Answer

The Web allows for the use of tools such as Google Analytics, social media insights, and email marketing platforms to track customer behavior, analyze campaign results, and modify tactics accordingly. Print media, television, radio, and outdoor advertising do not offer these same capabilities for precise tracking and analysis.

The Ability to Track Customers, Analyze Campaign Results, and Modify