Firms that listen to existing customers and tailor offerings based on this input are far more likely to identify potentially disruptive technologies than those that experiment with products that existing customers do not demand.

Question

Quizplus · Accepted Answer

Listening to existing customers primarily helps firms improve their current offerings and ensures customer satisfaction but might not always lead to the identification of disruptive technologies. Disruptive technologies often emerge from addressing non-consumer needs or entirely new markets that existing customers might not demand or envision.

Firms That Listen to Existing Customers and Tailor Offerings Based