Yahoo!'s mobile team didn't have an executive champion to protect and nurture the team during the pioneering phase when financial results couldn't be realized. It couldn't show substantial results, so managers were reassigned. This is an example of:
A) social engineering
B) the Creosote Bush effect
C) overspending on unproven projects
D) the options portfolio of innovation

Question

Quizplus · Accepted Answer

The Creosote Bush effect refers to a situation where a project or team lacks the necessary support and protection, especially in its early stages when it is not yet producing significant results, leading to its eventual failure or stagnation. This is similar to how the Creosote Bush prevents other plants from growing nearby. In the scenario described, the lack of an executive champion for Yahoo!'s mobile team and the subsequent reassignment of managers due to the absence of immediate financial results is an example of this effect.

Yahoo!'s Mobile Team Didn't Have an Executive Champion to Protect