The long tail is a phenomenon whereby firms can make money by:
A) selling the same product at different prices with only minor tweaks in their design.
B) leveraging customers to promote their products or services.
C) reselling multiple versions of a single product under different brand names.
D) offering a selection of products or services vastly greater than conventional retailers.
E) sell the same product to virtually every customer the Internet can reach.

Question

Quizplus · Accepted Answer

The long tail phenomenon refers to the strategy of offering a wide variety of niche products or services, which, when taken together, can make up a significant market share that rivals or exceeds the bestsellers and blockbusters, despite the low sales volume for each. This is in contrast to traditional retail models that focus on selling large volumes of a small number of popular items.

The Long Tail Is a Phenomenon Whereby Firms Can Make