An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
A) the market for online streaming was nascent and unprofitable.
B) all major US cable firms built Netflix streaming into their set-top boxes.
C) the Blu-ray standard requires streaming features, as well.
D) of the brutally competitive nature of the consumer electronics business.
E) the entire software team was recruited by TiVo after LinkedIn made it easy to target and poach rival talent.

Question

Quizplus · Accepted Answer

The idea was dropped because the consumer electronics business is highly competitive, and Netflix decided to focus on streaming services rather than entering the hardware market.

An Internal Team at Netflix Developed a Prototype Set Top