Our analysis of Inditex's Zara stores showed the power of data to fuel competitive advantage. List the two acronyms for technologies that Zara uses to collect data in stores, and describe what the data from each of these respective systems 'tells' the firm.
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Q50: Small chip-based tags that wirelessly emit a
Q51: At Zara, clothes are ironed in advance
Q52: The e-commerce strategy that blends online and
Q53: Many firms have developed innovative information systems,
Q54: How does RFID improve in-store customer service?
Q56: Describe how Zara's counterintuitive practice of making
Q57: Coordinating and enabling the flow of goods,
Q58: An information system is an integrated solution
Q59: Zara's IT expenditure is low by fashion
Q60: Why has Zara been more effective in
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