If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.
A) transaction processing system
B) point-of-sale terminal
C) data cube
D) dashboard
E) loyalty card

Question

Quizplus · Accepted Answer

Loyalty cards are used by retailers to track customer purchases and behavior by linking transactions to the cardholder's identity, allowing for personalized marketing and rewards, unlike cash transactions which are anonymous.

If a Customer Pays a Retailer in Cash, He Is