The term "content adjacency" refers to:
A) placing advertisements to reach consumers based on various traits such as demographics and purchase history.
B) a technique used by online publishers to increase the effectiveness of their campaigns.
C) advertisements that are targeted based on a user's query.
D) a concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or brands.
E) problems associated with advertisements that run before a user arrives at the home page of a website.

Question

Quizplus · Accepted Answer

Content adjacency refers to the concern that an advertisement might appear next to content that could embarrass the advertiser or harm their brand, such as offensive or inappropriate material.

The Term "Content Adjacency" Refers To