Analysts are so bullish on Facebook's mobile advertising prospects because
A) Mobile ad revenue from the Facebook app has grown steadily since the firm's IPO.
B) Instagram is new to advertising and WhatsApp hasn't advertised much, suggesting that Facebook has lots of unrealized growth potential in its app stable.
C) Ads on Facebook mobile show up in a user's feed, the area of the screen they pay most attention to, suggesting mobile ads will be tougher to ignore than those on the side of a browser screen.
D) All of the above
E) None of the above - analysts remain very pessimistic about Facebook's prospects for mobile advertising.
Correct Answer:
Verified
Q65: Banner ads are often billed based on
Q66: What does the acronym CPM stand for?
A)
Q67: The term "content adjacency" refers to:
A) placing
Q68: Which of the following issues raises advertiser
Q69: Facebook feeds
A) are limiting the reach of
Q71: Advertisers have relatively low performance on Facebook
Q72: The acronym ARPU represents the phrase _.
Q73: _ is a term used to describe
Q74: CPM refers to:
A) each instance of an
Q75: The online advertising acronym CPC is defined
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents