What is Facebook's motivation for offering new features under an opt-out scheme?
A) It gives users a sense of control of their online activities.
B) It is easier for users to manage, as opposed to complex opt-in programs.
C) It ensures a larger audience, and helps enhance network effects and data advantages.
D) Internet laws stipulate that all new features offered by social networks should be based on an opt-out format.
E) Users are seldom bothered about managing their personal data and tracking of their online activities.

Question

Quizplus · Accepted Answer

Opt-out schemes automatically enroll users in new features, ensuring a larger audience for Facebook. This enhances network effects, as more people using a feature can attract even more users, and improves Facebook's data advantages by collecting more information on user behavior.

What Is Facebook's Motivation for Offering New Features Under an Opt-Out