Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used?
A) He bought several apartments to rent out under Airbnb
B) He became an Uber driver
C) He lived out of Airbnb rentals full-time
D) He became a bell hop at a San Francisco Hilton Hotel
E) All of the above

Question

Quizplus · Accepted Answer

Airbnb's CEO, Brian Chesky, chose to live out of Airbnb rentals full-time to better understand the customer experience and gather additional intelligence on how the firm's service was being used. This immersive approach allowed him to directly experience the service from the customer's perspective.

Entrepreneurs Are Scrappy in Their Quest to Gather Market Intelligence