TumbleDry Inc., a washing machine company, has been able to make minimal profits in the market. However, TumbleDry has not been able to come up with any product innovations that are unique and hard to imitate. This scenario best exemplifies __________.
A)competitive success
B)competitive failure
C)competitive parity
D)competitive advantage

Question

Quizplus · Accepted Answer

Competitive parity occurs when a company is able to perform at a similar level as its competitors but does not have a distinct advantage or unique offerings. TumbleDry Inc.'s situation of making minimal profits without unique and hard-to-imitate innovations aligns with this concept, as they are maintaining but not exceeding industry standards.