A media house wanted to report on the continued success of the software company, AlphaDigiPro Inc. The reporters decided to assess the company in two ways. They spoke to the top management employees and handed out questionnaires to other employees. The results of these data collection techniques helped the media house construct a good article. This scenario illustrates the use of __________.
A)focus groups
B)archival data
C)interviews
D)observation

Question

Quizplus · Accepted Answer

The scenario describes how the reporters collected data by speaking to the top management employees and handing out questionnaires to other employees. This suggests that they used interviews as a data collection technique.

A Media House Wanted to Report on the Continued Success