________ can be best defined as the reason a firm wins with customers or the value proposition it offers to customers, such as a low cost advantage or differentiation advantage.
A)Switching costs
B)Unique value
C)Complementary products
D)SWOT analysis

Question

Quizplus · Accepted Answer

The definition given best describes Unique Value proposition or Unique Selling proposition (USP), which is the reason a firm stands out from its competitors and appeals to customers. Switching costs refer to the costs incurred by customers in moving from one brand or product to another, complementary products refer to products that are used together with another product, and SWOT analysis is a strategic planning tool used to identify a firm's strengths, weaknesses, opportunities, and threats.

________ Can Be Best Defined as the Reason a Firm