Sheng, the CEO of Mirrorz Inc., comes up with a plan to implement business unit strategies successfully. He decides to do this by making technical advancements in the manufacturing process of the products and developing a solid financial system run by an efficient team. He also plans to establish a marketing team that would sell to people who would not normally buy the product. The ultimate mission of the company would be to provide a customer friendly environment. The plan initiated by Sheng can be best categorized as a(n)________.
A)segmentation analysis
B)emergent strategy
C)functional strategy
D)business unit strategy

Question

Quizplus · Accepted Answer

The plan involves specific actions related to manufacturing, finance, and marketing, which are components of a functional strategy.