The management of Winters Corp., a small company, pursued an unexpected opportunity and gained huge profits over a period of 10 years. At the end of this period, Winters Corp. grew as a company and successfully established itself as a highly valued brand in the industry. This is an example of a(n)________.
A)functional strategy
B)accidental strategy
C)emergent strategy
D)deliberate strategy

Question

Quizplus · Accepted Answer

This is an example of an emergent strategy, as the opportunity was unexpected and the company had to adapt and adjust its strategy to capitalize on it. It was not a deliberate strategy, which is pre-planned and carefully thought out. It was also not a functional strategy, which focuses on improving a specific function within the company. And while it may have been accidental in the sense that the opportunity was unexpected, it was not an accidental strategy as it was actively pursued and managed by the company.

The Management of Winters Corp