OneTick Shop Inc. experienced a loss of finances in the small town of Brightland as a lot of people from the town moved to bigger cities in search of jobs. This resulted in a loss of both returning as well as new customers. This scenario primarily reflects ________.

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The scenario reflects demographic forces as it involves a change in the population of the town with people moving to bigger cities in search of jobs, resulting in a loss of customers for OneTick Shop Inc. Demographic forces refer to changes in a population's characteristics, such as age, gender, income, and education, that can impact businesses' performance.