Juan, the manager of Pvari, a chain of jewelry stores, claims that mass customization is the best way to create value for their products. Nate, the senior designer, believes that every product must be customized from the pre-production stage. Which of the following statements will strengthen Juan's claim?
A)Designers feel their creative skills will be underutilized in mass production.
B)The production costs will reduce to half if products are made in large scale.
C)Customers love the idea of designing their own jewelry from scratch.
D)Their clientele includes a niche group that prefers highly customized products.

Question

Quizplus · Accepted Answer

Mass customization combines elements of mass production and customization, aiming to produce goods and services to meet individual customer's needs with near mass production efficiency. Reducing production costs by half if products are made on a large scale supports Juan's claim by highlighting the efficiency and cost-effectiveness of mass customization.

Juan, the Manager of Pvari, a Chain of Jewelry Stores