Suede Inc., a company that manufactures bags, makes extensive use of advertising to compete in the market. The features of its product are similar to existing products in the market. It uses other promotional tools such as discounts, coupons, and rebates to increase its customer base. In this scenario, which of the following elements does Suede rely on to differentiate its products?

Question

Quizplus · Accepted Answer

Suede relies on its brand image to differentiate its products since its features are similar to existing products in the market.

Suede Inc, a Company That Manufactures Bags, Makes Extensive Use of of Advertising