Peter always buys shoes from Brown Boot's Inc., although other brands offering shoes of same quality are available closer to home and at lower prices. Brown Boots differentiates itself through a strong brand image. Their advertisements associate the brand with class, style, and elegance. Which of the following is a likely reason for Peter's preference toward Brown Boot's?
A)Quality
B)Reliability
C)Convenience
D)Prestige

Question

Quizplus · Accepted Answer

Peter's preference towards Brown Boot's is due to their strong brand image that associates with class, style, and elegance. This promotes luxury and prestige as their main selling point rather than price or convenience. Therefore, the likely reason for Peter's preference towards Brown Boot's would be Prestige.

Peter Always Buys Shoes from Brown Boot's Inc