The marketing department of a cosmetics brand conducts a research. 40% of its customers said that they prefer the brand because they do not need to reapply the product often, while 30% said that they chose the brand because the products are organic. If the brand segments the customers by the features of the cosmetics they prefer, the segmentation is primarily based on __________.

Question

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The segmentation is primarily based on product attributes, as the customers are being segmented by the specific features they prefer in the cosmetics, such as long-lasting or organic. This is not based on brand image, demographics or psychographics of wholesalers.

The Marketing Department of a Cosmetics Brand Conducts a Research