The research and development department of Chi Inc. studies the buying patterns of its customers. If it starts with the customers in the first step of the consumption chain, which of the following does it most likely study?
A)How do its customers find its products?
B)How do its customers order its products?
C)How do its customers become aware of their needs?
D)How do its customers pay for the products?

Question

Quizplus · Accepted Answer

If the research and development department is starting with the customers in the first step of the consumption chain, they are most likely studying how customers become aware of their needs. This is because the first step in the consumption chain is the recognition of a problem or need, and studying how customers become aware of their needs can help Chi Inc. better understand how to market their products to potential customers. Options A, B, and D may be studied in later steps of the consumption chain.

The Research and Development Department of Chi Inc