Tracie, the CEO of Boney's Inc., wanted to analyze what customers think of their products. She began her survey by finding out how her customers become aware of their needs, how they find the products, how they purchase products, and how the products are serviced or repaired. These steps are part of ________.
A)mapping the consumption chain
B)studying the value chain
C)studying the production cycle
D)mapping the supply chain

Question

Quizplus · Accepted Answer

Tracie is mapping the consumption chain, which involves understanding how customers become aware of their needs, find products, purchase them, and get them serviced or repaired. This is different from studying the value chain, which looks at the activities and processes within a company to create value for customers. It is also different from studying the production cycle, which focuses on the manufacturing or production process. And mapping the supply chain involves understanding the flow of goods and services from suppliers to customers.