Aquarius Corp., a consumer goods company, offers a chain of products that includes food and beverages, beauty care products, apparels, and home décor. By offering these goods, Aquarius creates more value for itself than it would have if it had sold these products individually. This practice by Aquarius Corp. can be referred to as _________.

Question

Quizplus · Accepted Answer

Synergy refers to the practice of combining different products, resources, or entities in a way that creates greater value than the sum of its individual parts. In this case, by offering a chain of products that includes food and beverages, beauty care products, apparels, and home décor, Aquarius Corp. is creating synergy and deriving more value than it would have if it had sold these products individually.