Explain the concept of implicit prejudice and how it differs from explicit prejudice.Then describe how Implicit Associations Test (IAT)is used by some researchers to measure implicit prejudice.What is a critique of the IAT?

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The Answer is Explicit prejudice is a prejudicial feeling that a person is consciously aware of and capable of stating outright.
Implicit prejudice refers to feelings that we may not be aware of or not be willing to admit,but that nonetheless affect our behaviour.
The implicit associations test (IAT)is an attempt to view implicit prejudice.In this test,individuals are asked to make speedy responses in different conditions.In one condition they may press the button on the right if they see a Caucasian face or a positive word (like "happy")and press the left key when they see an African-American face or a negative word (such as "danger").In other trials this is reversed.Researchers compare response times for the different types of trials and generally find that response times when a positive word and African-American face use the same key are SLOWER than when a negative word and an African-American face use the same key.This supposedly shows that people have trouble pairing African-American and positive views and demonstrates implicit prejudice.Although the data gathered with this instrument show reliable results,some psychologists have questioned the test's validity: Is the IAT really a measure of prejudice? Or is it possible that the IAT is merely measuring the extent to which people have been exposed to negative stereotypes,but have not necessarily developed prejudices? After all,simply knowing about a stereotype does not mean an individual believes it.

Explain the Concept of Implicit Prejudice and How It Differs