Two organizations, Purple Inc. and Spring Corp., are positioned at a common stage of the value chain. However, they do not have a supplier-buyer relationship. They form an alliance to benefit from complementary activities. Which of the following is exemplified in this scenario?

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A horizontal alliance is a type of strategic alliance between two or more organizations that are at the same stage of the value chain and do not have a supplier-buyer relationship. In this scenario, Purple Inc. and Spring Corp. are positioned at a common stage of the value chain, but they are not in a supplier-buyer relationship. They form an alliance to benefit from complementary activities, which exemplifies a horizontal alliance. A vertical alliance involves organizations that are at different stages of the value chain, while a joint venture involves the creation of a new entity by two or more organizations. A supply agreement involves a buyer-seller relationship between two organizations.

Two Organizations, Purple Inc