Score Ink Corp., a publishing firm, decides to enter a new market. It changes its strategy from standardization to local responsiveness in order to meet the needs of the new market. However, in order to execute this strategy, it had to increase production and distribution expenses. Which of the following is adopted by Score Ink?

Question

Quizplus · Accepted Answer

Score Ink Corp. is adopting a multidomestic strategy, which emphasizes customization to meet the specific needs of each local market. This typically involves higher production and distribution expenses in order to tailor products and services to each individual market, which is indicated in the scenario. A global strategy emphasizes standardization across different markets, while an arbitrage strategy involves exploiting price differences between markets. A standardization strategy also emphasizes uniformity across markets and would not result in increased production and distribution expenses.