Palm's, a new restaurant in Boston, enters the market with a new strategy. Cooking enthusiasts can co-create a dish for their family along with the in-house chefs. They also allow families to cook their meals together and dine by the poolside. None of the other restaurants in the city offers this unique service. This is an example of a ___________.

Question

Quizplus · Accepted Answer

This is an example of a blue ocean strategy where the restaurant has created a new market space by offering a unique service that none of the other restaurants in the city offer. This allows the restaurant to stand out from the competition and create a new demand for their services.

Palm's, a New Restaurant in Boston, Enters the Market with a New