Paws Corp., a manufacturer of pet products, tries to get a few customers to try out their products. The primary goal of the organization is to get some reference customers that will seed future growth to increase market acceptance. In this case, the organization is in the ___________ stage of the product life cycle.

Question

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The introduction stage is characterized by a focus on getting customers to try out the product and increasing market acceptance. Paws Corp. is trying to get a few customers to try out their products, which is in line with the goals of the introduction stage. The growth stage is characterized by a rapid increase in sales and profits, while the maturity stage is characterized by a plateau in sales and the need to differentiate the product. The decline stage is characterized by a decline in sales and eventual discontinuation of the product.

Paws Corp, a Manufacturer of Pet Products, Tries to Get a a Few