Peach Corp. continues to refine its chocolate products even as they look for innovative ways to reach customers through marketing and new distribution channels. In this case, the organization is in the ___________ stage of the product life cycle.
A)introduction
B)growth
C)maturity
D)decline

Question

Quizplus · Accepted Answer

The growth stage is characterized by a focus on product improvement and expanding the market through new distribution channels and marketing strategies. This stage comes after the introduction stage, during which the product is first introduced to the market. The maturity stage comes after the growth stage and is characterized by a slowdown in sales growth and a need to focus on maintaining market share. The decline stage comes after the maturity stage and is characterized by decreasing sales as the product becomes outdated or faces intense competition.