Which of the following would be an example of advertisers applying classical conditioning to the marketing of a product?
A)The product is shown with stimuli that viewers already view positively,such as attractive people.
B)A commercial shows individuals modelling the correct use of the product.
C)Customers are rewarded with a free product for every five they purchase.
D)Advertisers saturate print and broadcast media with images of the product so people will remember it.

Question

Quizplus · Accepted Answer

In classical conditioning, an existing positive association is used to create a positive association with a product. Showing the product with stimuli that viewers already view positively, such as attractive people, is an example of this type of advertising.

Which of the Following Would Be an Example of Advertisers