Alex, the CEO of a manufacturing company, is asked by the board if he will consider switching strategic groups. However, Alex thinks it might not be advisable. Which of the following statements strengthens Alex's belief?
A)Marketers will be more able to identify rivals if they switch to another strategic group.
B)The customers of his company are not brand conscious and loyal.
C)His company has tough competition from firms outside their strategic group.
D)His company has rigid systems, which have been in place for many years.

Question

Quizplus · Accepted Answer

The fact that his company has rigid systems in place for many years indicates that it may be difficult to adjust to a new strategic group, making it less advisable to switch. Options A and B are irrelevant, and option C does not provide enough information to strengthen or weaken Alex's belief.

Alex, the CEO of a Manufacturing Company, Is Asked by the Board