An airline service provider watches its rivals closely. It studies the potential for reliable, timely, and service-oriented international travel offered by its competitors. In this case, the firm is focusing on the competitors' __________.

Question

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Resources and capabilities refer to the tangible and intangible assets that a company possesses that enable it to compete in the market. By studying its rivals' potential for reliable, timely, and service-oriented international travel, the airline service provider is focusing on the resources and capabilities that its competitors have that enable them to offer such services. Knowing this information can help the airline service provider to identify its own strengths and weaknesses and to formulate effective strategies to compete in the market.

An Airline Service Provider Watches Its Rivals Closely