The president of a college justifies a proposed tuition increase to the students by describing how the projected revenue will not meet the costs associated with operating the college.The president is attempting to use _____ to convince the students that the tuition increase is necessary.

Question

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The president is attempting to use systematic persuasion by presenting logical and relevant information to convince the students that the tuition increase is necessary due to insufficient revenue to cover the costs of operating the college. Heuristic persuasion relies on emotional appeals and shortcuts, while normative and informational influence involve social pressure and conformity rather than logical arguments.

The President of a College Justifies a Proposed Tuition Increase