Restaurants that offer you a dessert on the house are using the norm of reciprocity to encourage you to return.

Question

Quizplus · Accepted Answer

The norm of reciprocity is the social expectation that when someone does something for us, we feel an obligation to do something for them in return. By offering a free dessert, the restaurant is creating a positive experience for the customer and increasing the likelihood that they will return in the future to reciprocate the gesture.

Restaurants That Offer You a Dessert on the House Are