We are prone to falling prey to the foot-in-the-door sales technique because buying something reduces our cognitive dissonance.

Question

Quizplus · Accepted Answer

The foot-in-the-door technique is a persuasion tactic in which a small request is made first, followed by a larger request. By complying with the small request, individuals experience self-perception theory, which reduces cognitive dissonance and makes them more likely to comply with the larger request. This phenomenon is why people often agree to purchase after initially agreeing to a smaller request.

We Are Prone to Falling Prey to the Foot-In-The-Door Sales