Tang and colleagues (2014)showed participants a variety of food items and asked them how much money they would pay to eat each item.Although participants could not accurately estimate the caloric content of the food items,the researchers found the correlation between actual caloric content and amount willing to pay was:
A)essentially zero.
B)moderate and positive.
C)weak and negative.
D)strong and negative.

Question

Quizplus · Accepted Answer

The correlation between actual caloric content and the amount participants were willing to pay was moderate and positive, indicating that even without accurate estimates of caloric content, participants were inclined to pay more for items with higher calories.

Tang and Colleagues (2014)showed Participants a Variety of Food Items