Fred and Yvonne notice that their 10-year-old daughter is beginning to use sexually explicit swearwords.They think that their daughter's friends might be encouraging her swearing with attention and laughter.Such a reinforcement of behavior was a concept formulated by:

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The concept of reinforcement of behavior through rewards or punishments is associated with Skinner's theory of operant conditioning. In this situation, the daughter may be receiving attention and laughter from her friends when using sexually explicit swearwords, which reinforces and encourages the behavior.

Fred and Yvonne Notice That Their 10-Year-Old Daughter Is Beginning