Globalization and evolving domestic markets (demographic changes,immigration,etc. )is showing that a firm's clientele will remain a homogenous group of individuals.

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Globalization and evolving domestic markets are leading to more diverse customer demographics, with increasing numbers of immigrants and changing preferences. This means that a firm's clientele is less likely to remain a homogenous group of individuals.

Globalization and Evolving Domestic Markets (Demographic Changes,immigration,etc